由史蒂夫賈伯斯推動， 雷利史考特所執導的【1984 麥金塔】廣告，斥資了75萬美金，一開始在蘋果內部決策群對這一支廣告相當的不滿，並且一度曾經試圖放棄在超級杯所買下的廣告時段放棄播映，這支廣告在播映之後，成為全美矚目的焦點，【電視週刊】與【廣告時代】雜誌再之後，將這支廣告評選為史上最為經典的廣告影片。
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